Beyond KPIs: Holistic Success Metrics for Commercial Space Ventures

Wed, January 28
Exhibit Floor, Booth #7961
Second Stage: TINA Talks

As commercial space ventures increasingly drive innovation through government-industry partnerships, a critical gap has emerged in how we measure and predict success. While the space industry excels at technical precision and financial tracking, the most costly failures often stem from factors that traditional KPIs cannot capture or predict.

This presentation examines why some commercial space partnerships achieve breakthrough success while others struggle, despite comparable technical capabilities and funding. Through strategic analysis of partnership dynamics in high-stakes technology sectors, we'll explore the invisible architecture of successful collaboration - the relationship patterns, stakeholder alignment, and cultural resonance that ultimately determine whether ambitious space ventures thrive or fail.

Drawing from two decades of international business development experience in semiconductor and high-tech industries, including successful market penetration strategies across Korea, Japan, and the USA, this session will illuminate:

The Success Paradox: Why technical excellence and adequate funding don't guarantee partnership success in complex space ventures

Pattern Recognition: Early indicators of partnership health that appear months before traditional metrics show problems

The Collaboration Advantage: How emotional intelligence and cultural competency are becoming decisive competitive factors in international space commerce

Strategic Blind Spots: What conventional business analysis misses in government-commercial space partnerships

Future-Forward Thinking: How leading organizations are gaining competitive edge through more comprehensive partnership assessment

This presentation challenges conventional wisdom about measuring success in the space economy. Rather than prescriptive solutions, it offers expanded perspectives on what drives sustainable growth in commercial space ventures, particularly in the complex landscape of government-industry collaboration that defines today's space economy.

Attendees will gain fresh insights into the subtle but crucial factors that separate thriving space partnerships from struggling ones - insights that could transform how they approach their next major collaboration.

Speakers
Silvia Schmalzl
Silvia Schmalzl, Systemic Business Development Consultant - Dr. Schmalzl Consulting